for getting people to interact with you and your readers.   Factor # 2: Personality   People are attracted to real personalities - - if you don't believe me just turn on the television. You'll most assuredly find a reality-based television program playing that is full of personalities.   Injecting your personality into your newsletter makes it interesting. I read Damon Zachariades', Web Business Today newsletter for that very purpose. It is written with a whimsical personality woven into his opinions and comments.   Include your opinions, rants, raves, and personal experiences into your newsletter to give it personality. Don't hold back. People will either like you or hate, but either way, they'll probably read your newsletter.   Factor # 3: - Utility   Newsletters that don't give useful information will not get read. Include content that people can use to improve their lives, jobs, businesses, relationships etc.   If you are promoting yourself or your business, give your best tips. Yes, give the good stuff - - don't hold back. I've received many e-mails asking me why I give out such in depth information for free.   The answer is simple, 97% of all people will never implement it! They're either too lazy or too busy (usually the latter). By giving your best information your subscribers will come to trust and respect you as a true expert and will call on you when they need your services rather than do it themselves.   Factor # 4: - Attractive Face it, no one is going to read your newsletter if it's a bunch of long paragraphs all bunched together. Ezines that are easy to read and attractive get read.   I'll talk about formatting in a minute so I won't say more about this topic.   Factor # 5: - Relevant   Your newsletter should be relevant to your target market. If you're trying to sell marketing services then don't write about logistics or human resources. Write about marketing topics.   If you make the topic of your newsletters relevant, people who are not interested will opt out. That's not a problem because they probably weren't going to be your customer anyway.   Step 3 - Decide on Your Frequency