# 3 - Advertise your online presence offline. Just yesterday I opened a "Home Business Opportunities" magazine to find Tatiana Velitchkov advertising her online site, www.guaranteedhits.com with a half page ad. I also received an awesome postcard a few days ago that asked me to go to a website to claim a prize. I did and it was worth it.   Tip # 4 - Dont be afraid to deliver your products or services using snail mail. I sell a $300 information product online, and Im convinced that no one would ever buy it if it was an electronic download. In addition, I know several people who have a thriving offline audiocassette business that is driven by their online presence.   Tip # 5 - Send thank you letters through snail mail. There are few things that beat a heartfelt, sincere, thank you letter received in the mail. (This will also impress your online associates)   Tip # 6 - Use a toll free telephone number on your website that someone can call to get more information about your product or service.   Conclusion   While this list doesnt cover all of the possible website mistakes, it does describe some of the most expensive, destructive and most common made by many online business owners.   Its relatively easy to produce profitable results with a well-planned, tested and proven website strategy. However, its even easier to lose thousands of dollars by making these website mistakes. I should know - I own and manage eight successful website properties! How to Start Your Own Online Newsletter   Last week I received an e-mail from a business owner from Auckland, New Zealand. He was having trouble downloading my free ebook off my website.   I promptly thanked him for visiting my site and attached my ebook to an e-mail message and shot it off to him. About a minute later he replied with a generous thank you.   Later that night I was reading a book and started thinking about that brief transaction I had with the fellow from New Zealand earlier in the day. When I thought about it, I marveled.   The fact that I could send a book from Houston, Texas to Auckland and get a reply in under a minute was simply amazing. Perhaps the greatest tool to come from the Internet is e-mail.