your visitors e-mail address.   Here are a few tips to start you off...   Online Strategies   Tip # 1 - Put an optin box on every page of your website. Go to http://www.PublicityHound.com and notice Joan Stewart's optin box. It's in the same place on every one of here pages.   Tip # 2 - Use a popup to ask people for their e-mail address. Although most people hate popup, they work. Your optin rate will increase the moment you start using a popup.   You might consider using an exit popup or popunder, which is displayed as your visitor leaves your site. This is less obtrusive. Tip # 3 - Put your sign up box front and center on your home page. You'll find I use this strategy on every one of my sites because I've tested it and it works.   Visit http://www.MarketingBestPractices.com and you'll see exactly what I mean. When someone lands on my sites there is no confusion as to what I want them to do first, before anything else.   Tip # 4 - Require an e-mail address to access important information or tools on your site. A good example of requiring e-mail addresses to access valuable tools can be found at http://www.jimtools.com and http://www.netgarage.com   Tip # 5 - Buy subscribers. There are services that allow you to buy subscribers for a small fee of between $.10 - $.25 per subscriber. Here are a few;   1. Lead Factory http://www.LeadFactory.com       2. Hip Lists http://www.HipLists.com       3. Worldwide Lists http://www.WorldWideLists.com       4. List Opt http://www.Listopt.com       5. List Universe http://opt-influence.com/co-reg   I always recommend that you start your newsletter by purchasing around 1,000 subscribers. This way your newsletter gets off to a good start and it will motivate you to continue.