(big time saver!)   Offline Strategies   Tip # 6 - Ask for your customer's e-mail address at the point of sale by offering something of value for free such as coupon and sale alerts.   Tip # 7 - Hold a contest with your customers in which the winner will be announced by e-mail. This requires them to give you their e-mail address.   Tip # 8 - A variation of this is to do a joint venture with another business. Suppose you approached a restaurant and offered to award one of their customers each week with a free lunch or dinner for two in exchange for the name, address, and e-mail address of all the customer's that signed up.   Your JV partner would receive the goodwill of giving something of value away to their customers for free and they would be able to start building their own, in house e-mail list.   Storing and Managing E-mail Addresses   There are basically two methods to store and manage e-mail addresses, (1) from your desktop or (2) from an Internet-based service.   Each has its pros and cons. Let's review each strategy.   1. Desktop-Based Newsletter Management     This approach requires you to use a desktop software package. A few software options for doing this are:   Gammadyne Mailer http://www.Gammadyne.com   Mailloop http://www.Mailloop.com   Group Mail http://www.group-mail.com/     The PRO's of using a desktop-based system are:   More control over your own data   You know what got sent and what didn't   Usually a one-time only cost     The CON's of using a desktop-based system are:   It is a very labor intensive process   You could be accused of spamming by your ISP