or three spaces on the left margin. It just gives it a professional, clean look.   Rule 4. Use an attractive header. The header I use was adopted from Jim Daniels Bizweb Gazette. You'll find there are a lot of designs you can do with text characters.   The heading should also give the newsletter name and publication information (i.e. issue number, issue date, your name and website address, maybe even your circulation count etc.)   Rule 5. Leave a lot of space (one line minimum) between paragraphs. This allows your newsletter to "breath." It's easier on the eyes and simpler to read.   Rule 6. Never use more than six to seven lines per paragraph. Again, spacing is very important when using text characters. When you have more than six lines, paragraphs become intimidating. Rule 7. Don't create your newsletter in MS Word and then copy and paste it into your text editor. It will bring over weird codes that you can't see that will show up in your reader's browser, but not yours.   Rule 8. Use a lot of bullet-pointed lists. Lists are simple to read and are easier to comprehend. Use arrows, stars, numbers, dashes, stars, carats etc. to start the lines in your list. Here's some examples:   - word   * word   => word   1. word   > word   ~ word   Rule 9. Use endings to end your newsletter. You can include specific instructions, your contact information, and any copyright clauses.   Rule 10. Use a table of contents if you have multiple, distinct sections of your newsletter. This way your reader knows what is inside and what to expect right away.   Step 5 - Develop a Strategy for Capturing, Storing, and Managing E-mail Addresses