your own online newsletter.   Step 1 - Decide on the Objective of Your Newsletter   Step 2 - Decide on Newsletter Name and Content   Step 3 - Decide on Newsletter Frequency   Step 4 - Decide on Newsletter Format   Step 5 - Decide on How to Capture, Store, and Manage E-mail Addresses   Step 6 - Set Up Your Bulk Mailing System   Step 7 - Create and Test Your First Newsletter   Step 8 - Launch Newsletter   Step 9 - Continue to Review and Improve Newsletter   Each of these steps are simple but require some thinking on your part. Let's review each of these steps and learn what it takes to launch an online newsletter.   Step 1 - Decide on the Objective of Your Newsletter   Newsletters can have a variety of objectives depending on your goals. For instance, your newsletter could be used for:   1. Establishing your name and reputation   2. Selling advertising   3. Selling your product or service   4. New product, service, or company announcements   5. Writing a book (my objective with the MBP letter)   6. Collecting e-mail names to rent or sell   7. Keeping in touch with customers   8. Drive traffic to your site   Whatever your objective is, make sure that you align the content of your newsletter with your objective. Allow me to give you a good example.   I subscribe to a newsletter from a person who helps independent professionals market