Results of tests and polls 16. Progress on specific projects Your content is only limited by your imagination. Many of the above mentioned newsletters contain one or more of the 16 types of content I just mentioned. For instance, the Wordnet Chronicles has a project called, "SquiddlyBob." SquiddlyBob is an online product review business that is being developed and launched by Wordnet. In each issue Ralph Hilliard survey's his readers for input on the project an he also updates the reader on the progress he's made. It makes for some very interesting reading. Both the Publicity Hound and DEMC newsletters include answers from readers that were asked by other readers. It's interesting reading other people's views and opinions (I've contributed my own opinions to both those newsletters on several occasions - it was fun!) How to Create Your Content Fear of the inability to create worthwhile content is probably the number one cause of people not starting their own newsletter. Some people think they can't write and so they don't. Listen, everyone can write about something. Everyone has something worthwhile to say. Just go for it. Now, I know that sounds like a silly recommendation but you'll never get started if you don't try. Step 1 - Pull out a calendar and make a writing schedule with deadlines. If your newsletter is scheduled to go out every Wednesday, then your article deadline should be noon on Tuesday. This will give you time to proofread your text and assemble the newsletter. Step 2 - Make a list of topics that you want to write on. Magazines call this their editorial calendar. You should develop your own editorial calendar so that you know what youre going to write well in advance of your deadline. With an editorial calendar youll find yourself saving content and ideas that youve run across that will help you write your articles. It will also discipline you to think and plan in advance for your articles. They will be more well-thought-out and higher quality when you know what youre going to write about in advance. Step 3 - Once you sit down to write, gather any sources of information that youve collected on the topic. With a blank sheet of paper, start brainstorming ideas... anything