- www.snapnames.com EXPIREFISH - www.expirefish.com     Choosing a good domain name is important and should be considered carefully. Follow the rules above and you wont go wrong. Mistake # 16 - Online Myopia.   Definition of "Myopia"   Myyoypiya - 1. A vision defect in which objects are seen distinctly only when near to the eye. 2. lack of foresight   "Online myopia" is immersing yourself in the online world to the exclusion of the brick and mortar world. Believe it or not, most people still live in the physical world and prefer physical things. Electrons will never totally displace the physical world.   Online myopics believe that not only they are 100% online, but that everyone else is too, and that they prefer to everything online. This is false, and will always be false. Most people would rather   1. Hold a newspaper in their hands rather than read the news online. 2. Receive a postcard or letter via snail mail than read an electronic letter. 3. Throw a video in the VCR than watch a video on their computer monitor. 4. Talk to people over the phone or face-to-face than communicate through email. 5. Visit your physical store rather than get on the Internet and browse your website. 6. Sit down in Barnes and Noble to read a book than read an online ebook.   I learned this the hard way after investing a very large sum of money (many thousands) in Webvan - the online grocery store that was supposed to replace the neighborhood grocery store. After millions and millions in venture seed money, Webvan closed it doors in disgrace.   Why? Because people like their grocery shopping experience. They like to feel their tomatoes, inspect their meat, push their shopping carts, and read the National Enquirer while waiting to check out.   These are human traits. A baby cant survive sitting in a room by itself, even if it is fed. It requires human interaction. So do we.   The most successful online businesses marry their online processes with offline processes. Here are a few tips to leverage your online presence with the human element.   Tip # 1 - Provide multiple means of contact - a fax, phone number, and snail mail address. This shows your visitor that youre willing to speak with them by any means.   Tip # 2 - Call people for customer service problems. The online world has learned that