more newsletters than this but I usually only open up and read the ones I've noted above.   I have a bias against excruciatingly short newsletters because I don't feel they give enough meat. I like the longer, more involved newsletters because they provide me with substance and value.   The best ones I print out and leave in the bathroom. That way I know they'll get read (oops, too much information, Dave).   You'll notice that most of the newsletters I read are marketing oriented. If I was into dogs I would probably have the same size list but they would all be dog oriented newsletters.   Decide on the Content   The content of your newsletter should also be in sync with your objectives. If its to build relationships you might consider using only personally written articles with an interactive question and answer section.   If your objective is to sell advertising then you should consider an advertising section. Again, whatever you include in your newsletter should have a specific purpose that is in line with your objective.   The following are several ideas for content that you might consider for your own newsletter:   1. Recent industry or company news   2. How-To tips, hints, and articles   3. Reader's answers to other reader's questions   4. Your answers to readers questions   5. Readers testimonials, opinions, and feedback   6. Customer stories or case studies   7. Guest experts corner (for guest articles)   8. Editor's opinion corner   9. Recommended web resources   10. Classified advertisements 11. Contests