Don't let it get to you.   Deal with complaints professionally, pleasantly, and unemotionally, always giving the benefit of the doubt to your subscriber.

Advice # 2 - Try to spell and grammar check your newsletter. I've been hammered on this too many times. People tend to latch on to small errors with animal magnetism (and they let you know about it).

Spelling and grammar does affect the way people perceive you, even if you have great content (unfortunately).

Advice # 3 - When you get kudos from people, save them. Put them in a testimonial file and use them in your marketing efforts. They are invaluable.

Advice # 4 - Save all your articles. You'll find that you can reuse them over and over again. Also, submit your articles to other website and newsletter publishers.

Make a list of publishers that you send your articles to after you have sent out your ezine. This will bring you a fresh stream of new visitors from content that you had to create anyway.

You might even consider putting your articles in an ebook and sell them or use them as a viral marketing tool to give away to other people.

Advice # 5 - Put you articles on your website and make sure you optimize your meta tags (i.e. title, description, and keywords) so that they get found by the search engines.

You'd be surprised how much traffic you can generate through free search engines with your article archive.

Additional Resources

The following are several additional resources that will help you start and manage your own ezine.

http://www.EzineQueen.com
http://www.howtowriteanewsletter.com
http://ezine-tips.com/

Measure Your Marketing Efforts

Allow me to start out with a typical scenario that has played itself over and over again in my consulting career, one that illustrates an important point about performance measurement.

I walk into a business and ask, "Hows your advertising doing?" The response is, "Great David." I ask, "So what kind of response rate are you getting?"